After losing continuously for 3 quarters, Samsung is back again on the number one position in India under the premium smartphone segment. For the last three quarters, oneplus was changing the game. OnePlus was on the number one position for the last few quarters.
According to the research, Galaxy S10 series has driven Samsung to the top position under the premium segment smartphones in India.
Let’s take a look at the history of both the smartphone brands in the market, we are going to know more about oneplus and smartphone.
Samsung – The Old Head
The history of this Smartphone giant called Samsung is quite interesting. The company was established as a grocery trading Store on the 1st day of March in 1938.
Founder of Samsung Lee Byung-Chull established the first store in Taegu, Korea. Here he used to export the things and other produced materials inside the city tona and its provinces.
So, it’s quite interesting How a grocery Trading Company is now ruling the world of Smartphones over the globe.
When Samsung entered the electronics industry
In 1969, Samsung took its first step into the electronics industry.
Samsung introduced its Galaxy series for the first time in 2000.
Now, Let’s move on to the background of OnePlus.
OnePlus – Not that old
Oneplus was founded on 16th December 2013, by former Oppo vice president Pete Lau and Carl Pei. if we compare oneplus with the booming brands like Samsung and Huawei, oneplus is quite younger. The company has achieved every milestone of success in just 5 years of its journey.
One secret behind the success of one plus is their affordable smartphones.
Company is the hard believer of not destroying the quality for lowering the prices of the smartphone. And from here, “Never Settle” the tagline of oneplus comes up.
The OnePlus One
The first smartphone of the oneplus was the oneplus one. The oneplus one arrived the most amazing aspects ever of that time. The oneplus one was with top 5.46 inches LCD display full HD display.
Top 3 brands which are accounted for 90% of the premium smartphones in Quarter 1, 2019 as compared to 95% in Quarter 1, 2018 are Samsung, OnePlus and Apple.
The success of the Galaxy 10 series and oneplus 6t is a powerful example of expanding the trend of premium smartphones in India.
So in this article, we have covered all the details about how the Samsung brand ranked number 1 inside the premium smartphone segment in India.
Before Samsung ranked number one, oneplus was on the zenith in the premium smartphone industry.
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